A celebrity is a person who is known to the public. Celebrity status is generally associated with wealth, fame and entertainment.
The word celebrity comes from the Latin celebritas. It means fame or great popularity.
In the 1600s, people became interested in humanists, playwrights and actors. Their popularity led to a public intellectual movement. Many celebrities were politicians, athletes, religious figures and performers.
The rise of the media in the twentieth century changed the way people viewed celebrities. Television created new forms of celebrity. They became not just actors, but presenters.
Today, celebrities are a powerful conduit for reaching audiences. When they partner with a brand, they can remind consumers of the values of a brand. By doing so, they can re-energize consumers to take a second look.
For instance, a startup might be uncertain about how best to approach a celebrity endorsement. However, it is important to find partners who are known to be passionate and engaged.
The credibility factor of a celebrity is one of the most critical factors that influences acceptance with consumers. To ensure success with a brand-celebrity collaboration, it is essential that partners share a similar passion for the project.
There are several ways a brand can benefit from a celebrity endorsement. These include generating excitement among third party vendors and product rollouts.
A brand can also leverage a celebrity’s influence in order to lower customer acquisition costs. Using a celebrity’s star power to reach new customers can result in higher profits.